Legion Cinemas

Brand Identity & Digital


Legion isn't just a cinema, it's a theatrical fandom experience that stands apart from other movie theater chains. They provide unique entertainment options with both indoor and outdoor theaters that celebrate film fandom and gaming.

Combining not only contemporary theaters with a lively atmosphere Legion Cinemas gives fans options to experience their favorite things beyond the screen.

Celebrating an inclusive environment that is fun for all ages but caters more toward an adult crowd. Their customers are film lovers that do not want their moviegoing experience ruined by those not interested in the films and events they are attending. Cultivating a culture that celebrates these things and enhances them through special events and experiences such as activations, loyalty clubs with special events.

Join Our Legion

A Legion of fans unite at the place to experience film and fandom. Legion Cinemas and Cineplex provide first class film, gaming and entertainment experiences. Combining a retro sense of community with contemporary motifs the Legion experience is second to none.

Designed and developed by film fanatics and gaming enthusiast the Legion Cineplex will offer both indoor and outdoor activities including screenings, activations and unique experiences.


Website & Mobile


Social Posts


Environmental & OOH


Exterior Mood Boards

The exterior design of the cineplex campus will feature our brand color scheme throughout various touch points. Artwork specific to movies can be found on our walls and the food vendors will have cool branded spaces that will add to the modern contemporary look.

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Interior Mood Boards

Our theaters will have a warm interior design with orange and black being the main color schemes.
The Legion Lounge will have neutral colors palettes with pops of color that mimic the exterior design.

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Private Screening Rooms & Viewing Decks

The bottom south half of the Legion Lounge will feature our private screening rooms inside the building. On top of the building directly above the private screening rooms will feature our viewing decks for the drive-in screens one and two.

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