Legion Cinemas

Brand Identity

legion_logo

I wanted to create a theatrical fandom experience that stands apart from other movie theater chains. We can accomplish this by providing unique entertainment that with a variety of options with indoor and outdoor theaters that celebrate fandom. Legion Cinemas.

Combining not only contemporary theaters with a lively atmosphere Legion Cinemas will give fans options to experience their favorite things beyond the screen.

We celebrate an inclusive environment that is fun for all ages but caters more toward an adult crowd. Our customers are film lovers that do not want their moviegoing experience ruined by those not interested in the films and events they are attending. We will cultivate a culture that celebrates these things and enhances them through special events and experiences such as activations, loyalty clubs with special events.

Join Our Legion

A Legion of fans unite at the place to experience film and fandom. Legion Cinemas and Cineplex provide first class film, gaming and entertainment experiences. Combining a retro sense of community with contemporary motifs the Legion experience is second to none.

Designed and developed by film fanatics and gaming enthusiast the Legion Cineplex will offer both indoor and outdoor activities including screenings, activations and unique experiences.

brand_colors
legion_L_logo_mark2
take_the_oath

Website & Mobile

legion_website_v4_cropped
legion_website_mobile_v2

Social Posts

legion_social_now_playing_oppenheimer
legion_social_fandom_flashback.psd
legion_social_fandom_double_feature_v2

Environmental & OOH

legion_wall_billboard_small
legion_wall_corner_small

Exterior Mood Boards

The exterior design of the cineplex campus will feature our brand color scheme throughout various touch points. Artwork specific to movies can be found on our walls and the food vendors will have cool branded spaces that will add to the modern contemporary look.

Screen Shot 2021-07-17 at 11.43.46 PM
Screen Shot 2021-07-17 at 11.43.56 PM

Interior Mood Boards

Our theaters will have a warm interior design with orange and black being the main color schemes.
The Legion Lounge will have neutral colors palettes with pops of color that mimic the exterior design.

Screen Shot 2021-07-17 at 11.43.37 PM

Private Screening Rooms & Viewing Decks

The bottom south half of the Legion Lounge will feature our private screening rooms inside the building. On top of the building directly above the private screening rooms will feature our viewing decks for the drive-in screens one and two.

Screen Shot 2021-07-17 at 11.44.21 PM