10K Lakes Project

Branding // Mobile App


Unlock the magic of Minnesota's breathtaking lakes with the 10K Lakes Project app, your passport to explore the Land of 10,000 Lakes like never before! Set your own goals as you immerse yourself in the beauty of nature, discover hidden gems, and earn badges as you embark on a journey to discover each pristine lake.


Mobile App


Lake Exploration Tracker:
Keep a personalized record of the lakes you've explored. With every check-in, watch your progress unfold on the interactive map and witness the multitude of lakes awaiting your discovery.

Badges of Honor:
Earn exclusive badges for each lake you conquer. From crystal-clear fishing havens to serene paddle paradises, showcase your achievements and level up as a Minnesota Lake Explorer.

Check-In Chronicles:
Every check-in is a tale waiting to be told. Receive fascinating insights about the lake you're exploring, its history, and the vibrant ecosystem within. Learn about the unique fish species calling each lake home.

Lake Facts & Fish Features:
Dive deep into the educational side of the 10K Lakes Project. Get insider information on the characteristics of each lake, its ecological significance, and the diverse fish that thrive beneath the surface.

Community Connection:
Share your lake conquests with fellow explorers. Connect with a community of nature enthusiasts, swap stories, and get recommendations for your next aquatic adventure.


10K Lakes 4D Fishing Experience

To launch the 10,000 Lakes Project we created a 4D Fishing Experience that allows participants to explore three different lakes. Powered by interactive spacial technology you will be able to cast your digital rod into the lake and reel it in until you catch a fish that is a local inhabitant of the lake you selected. Once you have hooked a fish a graphic will appear on the screen to let you know which kind of fish you caught. This will be randomized so the results differ from person to person depending on the lake you have selected.


A: Resin platform with species of fish found in Minnesota

B: Canoe where participants will sit while they enjoy one of Minnesota 10K lakes virtually. It will have a gentle rocking motion to it to simulate being on the water.

C: Motion sensor reel that interacts with the screen to cast their rod.

D: Participants can select one lake from each region to explore. The title of the lake or pod will appear here on the video board.

E: A digital splash is created on the video board wherever they cast their digital rod and reel.

F: When a participant catches a virtual fish an overlay appears on the screen to show which type of fish are most common in the lake they have selected.