Brand Identity

I wanted to reimagine what an NBA team could look like if the league expanded and granted Kansas City a franchise. The legacy and linage of strong proud team names like the Chiefs and Royals all hinge on pride and royalty. Staying within that naming convention I explored what the Kansas City Monarchs might look like as our new NBA team.

Using the Monarchs name draws on the rich history of the Negro Leagues while seeing what the brand could evolve into using a modern contemporary approach.

Purple was chosen as the main team color because it represents royalty and combines the colors of our other two local teams. Chiefs (Red) + Royals (Blue) = Monarchs (Purple.) I used yellow as an accent color to help stand apart from other teams. While studying the league color chart purple was a very underused color compare to most which was another reason why I chose to explore this path.

By creating a unique "M" insignia it allows for a secondary word mark along with our geometric crown that also features an "M" hidden in the design.

monarchs_lion_logo_smaller
logo_lion_color_on_dark
logo_lion_color_on_white
logo_lion_bw_on_white
logo_lion_bw_on_dark

Jersey Designs

nba_monarchs_lion_jersey_full_view
nba_monarchs_lion_jersey_full
nba_monarchs_lion_jersey_full_association
nba_monarchs_lion_jersey_full_statement
nba_monarchs_lion_flat_jersey_away_v3
nba_monarchs_lion_flat_jersey_alt_lion
nba_monarchs_lion_flat_jersey_alt_crown

The Royal Court Design

nba_monarchs_lion_court_light_overhead
nba_monarchs_lion_court_light

Monarch Merch

nba_monarchs_shirt_lion_logo
nba_monarchs_shirt_M-mark
nba_monarchs_shirt_kingdom
nba_monarchs_shirt_crown_logo

Social: @NBAKansasCity

This project originally was born on Twitter when I started sharing some jerseys as a fun design exercise. It turned into a small passionate community of fans expressing their love for the sport and what it would mean to see an NBA team come back to Kansas City.

kc_social_collage_monarchs_lion
facebook_social_template_Lion