Kansas City Wolfpack

Brand Identity

I wanted to reimagine what an NBA team could look like if the league expanded and granted Kansas City a franchise. The legacy and linage of strong proud team names like the Chiefs and Royals all hinge on pride and royalty. Staying within that naming convention I explored what the Kansas City Wolfpack might look like as our new NBA team.

The colors draw from both the Chiefs and the Royals and the name, Wolfpack, is an homage to the Chiefs. This set combines the best of both franchises and uses a unique color palette with a gradient fade.

The word mark font features hooks on some of the letters (F) which brings a fierce aesthetic as if it is transforming into a wolf.

wolfpack name tag

Jersey Designs

wolfpack jersey navy
wolfpack jersey white
wolfpack jersey alt
nba_wolfpack_jersey_icon
nba_wolfpack_jersey_association
nba_wolfpack_jersey_statement

"The Den" Court Design

wolfpack_court_artwork
wolfpack_court_3D_artwork_v2

Wolfpack Merch

nba_wolfpack_shirt_template_3
nba_wolfpack_shirt_template_2
nba_wolfpack_shirt_template_1
nba_wolfpack_shirt_template_4