Brand Identity

I wanted to reimagine what an NBA team could look like if the league expanded and granted Kansas City a franchise. The legacy and linage of strong proud team names like the Chiefs and Royals all hinge on pride and royalty. Staying within that naming convention I explored what the Kansas City Wolfpack might look like as our new NBA team.

The colors draw from both the Chiefs and the Royals and the name, Wolfpack, is an homage to the Chiefs. This set combines the best of both franchises and uses a unique color palette with a gradient fade.

The word mark font features hooks on some of the letters (F) which brings a fierce aesthetic as if it is transforming into a wolf.

wolfpack_logo_smaller2
logo_wolfpack_color_on_dark
logo_wolfpack_color_on_white
logo_wolfpack_bw_on_white
logo_wolfpack_bw_on_dark

Jersey Designs

jersey_design_social_TEMPLATE_WOLF_PACK
nba_wolfpack_jersey_icon
nba_wolfpack_jersey_association
nba_wolfpack_jersey_statement
nba_wolfpack_flat_jersey_away
nba_wolfpack_flat_jersey_home
nba_wolfpack_flat_jersey_statement

"The Den" Court Design

wolfpack_court_artwork
wolfpack_court_3D_artwork_v2

Wolfpack Merch

nba_wolfpack_shirt_template_3
nba_wolfpack_shirt_template_2
nba_wolfpack_shirt_template_1
nba_wolfpack_shirt_template_4

Social: @NBAKansasCity

This project originally was born on Twitter when I started sharing some jerseys as a fun design exercise. It turned into a small passionate community of fans expressing their love for the sport and what it would mean to see an NBA team come back to Kansas City.

kc_social_collage_wolfpack_lighter
facebook_social_template_wolfpack