Panic Fest 2018
Brand Experience & Identity
WEBSITE
We made it a priority to create a fun eye-catching brand. It was infused into the site for a fun and engaging experience. From our mascot designs to a responsive film lineup fans were sure to get a taste of what they had in store for them at Panic Fest. Carry the brand through to complete the holistic experience made all the difference. It brought a sense of legitimacy to the festival.
TICKETS & POSTERS
They festival lanyard become just as much of a souvenir than any piece of swag or merch you get at an event. It is more than just a ticket. It brings back memories from that festival or convention years after you went. Each kind of ticket has its down design and or character. Vendors, attendees, special guests and VIPs all get their own type of ticket.
For our 2017 festival poster I wanted to keep it simple with clean lines and put the focus on our character mascot and one message. "Always Watching." The tagline symbolizes what our society has becoming. With an overwhelming amount of quality content in theaters, VOD and online we have become an "Always Watching" community of film-goers. To further tie in a sense of community I used an Illuminati symbol as if to say Panic Fest was a club.
The alternative artwork featured a camp look and feel that could be used at a later date during the summer for an event we like to call "Panic Camp."
SOCIAL POSTS
