Brand Identity & Experience

P&G needed a robust way to showcase their 2022 Fem Care product line to buyers at big box stores. Due to the pandemic a large portion of their roadshow events would take place virtually. We needed to bring the product experience to life in a more interesting way other than just another slide show. We accomplished this with a high end premium unboxing experience that includes product samples and insight cards attached to each.

Buyers would receive their Fem Care box that included a placemat that features a timeline and lifecycle of their customers and how their Fem Care products support them with 3 main tenants of comfort, confidence and protection. We had to let our buyers know that P&G not only had their back coming out of a pandemic but we also wanted the consumer to know we are in this together as a trusted brand they could count on. This thematic story is carried out in not only the presentation but with key storytelling aspects throughout our marketing items.

Brand Identity

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Box Design

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Placemat Design and Box Contents

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Environmental Design

While most of the roadshow presentations were set to take place virtually with an accompanying Fem Care box experience - we did have to plan for some meetings to take place in-person. This is where our scenic designs had to be effective in regards to continuing our thematic story while allowing a place for the P&G team to also demo the products on site.

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