CLIENT: Barkley | Millennials Parents
TYPE: Website

Millennials. Have you heard of them? The often-called “selfie generation” has been characterized as entitled, narcissistic owners of participation trophies.

They’re allegedly drowning in debt, can’t find the way out of their parents’ basement and have been accused of killing every industry from cars to casual dining. There are plenty of misguided myths and uninformed opinions out there on Millennials, so as they set out on their biggest endeavor yet – parenting – we are here to set the record straight with a new site that is part of an AdWeek media buy.

I created a Millennial Marketing microsite that helps dispel the myths of the Millennials.